From the Director’s Desk



“When I started high school I was scared about what I was going to do with my life, and now here I am applying to colleges, making connections and stepping into my future. Coming to the CRTC was the best decision I’ve made in high school.”

Concord High School senior Olivia Anderson recently made those remarks when talking about her CRTC Emergency Services program experience. Her comment is typical of many I hear from students who have connected to their career interests and ambitions through the CRTC.

Due to the current COVID restrictions, however, connecting to a new crop of freshman and sophomore students from our nine sending high schools has proven to be a challenging task, and one that we’re hoping you can help us with.

This is the time of year when we typically hold large CRTC recruitment assemblies and arrange for program tours and classroom visits. Our goal each year is to recruit about 450 students to apply to one of our 11 Career Pathway programs. And because the CRTC is a “choice” educational experience, it is essential that we find ways to connect to prospective students and their families to both make them aware that we exist and to educate them about what we have to offer.

While we are pushing forward with remote assemblies and virtual tours, our efforts to connect to students have brought uncertain results, with student information request forms lagging behind previous years. Based on past performance, we know that there is a large pool of students out there who want and need to supplement their high school classes with the career-focused education we provide - our problem is reaching them with our message.

So we’re asking you to help us to harness the power of social media to spread CRTC information and word-of-mouth endorsements. Read the CRTC Recruitment story in this issue to learn how you can partner with us to spread the word about who we are and what we offer. 

There are a lot of students like Olivia Anderson out there, scared about what they are going to do with their lives and craving inspiration and direction. With your help, we can reach out to those students and transform their high school experience to the point where they join Olivia in saying that the CRTC is the best decision they’ve made in high school.

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